Here's $10,000 worth of free political advice
If you're running for mayor of Fresno next year, here are my 10 basic rules of campaigning. Political consultants will charge you a fortune for these tips. You get them for free because you read our Opinion Talk blog.
1 -- Be able to say in 30 seconds why you are running. I'm stunned when candidates come into The Bee for editorial board meetings and go silent when we ask why they are running. It's as if they have never thought about this obvious question? And don't say you're running to "give something back." That's a given. Give me a succinct 30 seconds that tells me you really understand what your candidacy is about. Show me that you know what you stand for. If you can't do that, don't run.
2 -- Don't rely on political advice from your friends, family or special interests who won't give you a straight answer. I'd go talk to Dan Pessano. His Good Company Players audiences are the people who will get you elected. Pessano knows how to connect with an audience, and about 90% of getting elected is show business anyway. Pessano is a great coach. I'd tie him up before my opponent does.
3 -- If you're lazy don't run. You better be willing to walk precincts every day, no matter how much money you have to spend or how many endorsements you've collected. Connect with voters on their doorsteps. It will make you a better candidate and make you a better mayor if you actually get elected. Walking precincts is hard work. The lazy candidates don't want to walk. You'll know them by their whining about walking precincts.
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