I thought the headline said it all.

"It's Time to Tell a Dirty Story:
World Toilet Day, Nov. 19"

I thought I didn't even need to read the rest of the e-mail, but this was one message that I could not put down.

"Imagine where you'd be without a toilet? It wouldn't just be a crappy problem, it would be a crisis. In fact, that's exactly what it is for 2.5 billion people in the developing world."

OK, if you don't have toilet, you have a problem. I get it. As the e-mail says: "The lack of access to sanitation is a cross-cutting issue affecting health, environment, education, and economics not just far away, but here in the United States as well."

But it's tough to embrace the world toilet problems with modern communication marketing.

You are going to get a few folks giggling when you tout your public event as "The Big Squat."