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May 7, 2009

arrowIs chicken worth standing in line for?

KFC.jpg

KFC restaurants around the country were flooded with customers holding free-food tickets yesterday. KFC -- hyping its new grilled chicken -- held a promotion with Oprah in which she encouraged people download a coupon for a two free pieces of chicken and two sides.

The window to download the coupon is over, but customers are still overwhelming some KFC stores. The assistant manager of the store near Blackstone and McKinley expects today to be busy. Yesterday, they had lines to the door and around the drive-through all day long. At one point, the restaurant ran out of prepared food and customers had to wait while workers made more. Junior Fang estimates the restaurant gave away $3,000 worth of food.

Some are questioning whether this was a smart move for the company since it inspired some customers to be cranky instead of happy.

But here's my question: Shouldn't KFC be prepared for this kind of response? Oprah, after all, has turned authors into best sellers with her powerful book club and flexed her muscle in the presidential election.

So what do you think? Is the promotion a success? Anyone get a coupon and food? What was the experience like?

Bethany Clough reports about retail and small business for The Fresno Bee. She can be reached at bclough@fresnobee.com.



Comments:

no. no it's not.

Posted by: floyd at May 7, 2009 11:32 AM

*****

massive media attention = success.
goddess oprah's blessing = success
heightened consumer awareness = success
running out of food = small dent

synopsis = slightly dented big success.

Posted by: bradley at May 7, 2009 11:37 AM

*****

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