A big, fat "duh!"
Advertising Age had a headline the other day that every person involved in making TV commercials should take note of: "Ad Nauseam: Repetition of TV Spots Risks Driving Consumers Away."
The commercial in question is for Toyota and features the corruption of the perfectly good song "Saved by Zero." See it here.
Yes, advertisers, annoying me with the same commercial over and over again does not make me want to buy your product. In fact, it makes me angry at your company, which probably does not inspire brand loyalty.
Remember the repetative HeadOn commercial? I don't think self-mutilation of ears was what they were selling.
The Toyota commercial has inspired a Facebook group that is trying to get the company to stop playing the ad. It has 9,201 members.
But I don't mean to sound too cranky. Just to prove it to you, take a look at this spoof on the Toyota commercial and the movie "The Ring." Watching that commercial just might kill you.
Comments:
perfectly good song?
please.
that commercial has become a running joke in our household: "quick ... fast forward through it!"
it's the new "it's 10 oclock, do you know where your children are?"
or anytime stefani booroojian tells me what to be afraid of at 11.
Posted by: will at December 2, 2008 10:39 AM
"Fast forward through it"... yeah, those words don't work in my house. I think it's time I sign up for Tivo or DVR or whatever getting away from commercials is called these days.
Posted by: Bethany Clough at December 2, 2008 11:42 AM
They are getting a lot of viral marketing and name spreading due to it.
Though, I still haven't seen the commercial, just everyone talking about it.
Posted by: adam at December 3, 2008 8:19 AM
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