Marc Raygoza of Vine Global Solutions Inc., a Fresno-based e-commerce solutions company, won "Start It Up: Fresno's $250K Entrepreneur Challenge."

The winner was announced Saturday during halftime at the Fresno State Bulldog football game. The company will receive $100,000 cash and $150,000 of in-kind services to bring its business plan to life in Fresno.

Raygoza, Vine Global founder, is working to give online retailers the ability to expand into international markets. He estimates that 65% of online U.S. merchants don't ship internationally, mostly because of logistics and language barriers.

Vine Global can transform any U.S.-based English-language online store into a multilingual one without a major overhaul of the retailer's software.

He also has joined with several overseas shippers to reach markets including Malaysia, Australia and Thailand.

Raygoza, the former chief technology architect for online retailer Buy.com and a Fresno State graduate, has worked with Shoes.com and Dazadi.com, a sports equipment retailer, to launch their international sales ventures.

"Right now, the Asian market is one of the most neglected parts of the world by online merchants, and they have one of the highest concentrations of computer use," Raygoza told The Bee last year. "U.S. merchants have the opportunity to tap that market if they just knew how."

The competition started with more than 100 applicants. The field was reduced to 10 finalists whose business plans were judged Friday in Fresno City Council Chambers at City Hall in downtown Fresno, officials said.

The other finalists were Kosher Renaissance, Central CA School of Pharmacy, SeniorCare Organizational Systems LLC, eMotion, Compliance Innovations LLC, Revival Diversified Industries LLC, Big Happie Hair, SafeCoach Inc. and Community Marketplace.