Michael Ruffino, owner of Fresno's Wild Bird Center, plans to sign copies of his new book “A True Survival Guide for Small Businesses” from 10 to 11a.m. Saturday.

The book discusses "essential marketing and sales technique for businesses to thrive during any economic times but especially in this hard economy we all face," Ruffino said in an e-mail. The book has a chapter that explains what Michael and Kathy Ruffino did when they needed to advertise on a shoestring budget.

Everyone is invited. The Wild Bird Center of Fresno is at 1075 E. Bullard Ave. Details: 559-432-9453.