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June 25, 2008

arrow7-Eleven Slurpees go high octane

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An industry newsletter in my inbox this morning tells me that 7-Eleven will carry energy drink Slurpees this summer. Your old-fashioned cherry iced-liquid will now be laced with caffeine, taurine and ginseng-packed Full Throttle or Monster energy drinks.

It’s interesting that on the same day I run across a story about moms who rely on caffeine to get them through the day — some drinking four energy drinks and a six-pack of soda a day to keep going. (Maybe that’s why the working moms over at CentralValleyMoms.com are doing everything they’re doing.)

So why then do most energy drinks seem to be geared toward 14-year-old boys? (Seriously, look at this collection of them.) Names like Crunk, Monster and Diesel don’t exactly bring stroller-pushing mommies to mind.

I have heard of the Tab energy drink and Go Girl's pink can caught my eye, but maybe more companies should take advantage of those tired mothers. How about a Full Throttle Mama drink?

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