Mark Freiburger is listed as the official winner of the grand prize because he directed the 30-second commercial. Trevino could not be reached to find out if he will get any of the award.
The commercial was one of 6,000 entries.
“Fashionista Daddy” was the highest ranking of the Doritos consumer-created commercials on the USA Today Super Bowl Ad Meter. It came in fourth place among all of the commercials during the CBS telecast watched by 108.4 million viewers with a 7.20 rating. The overall winner was the Anheuser-Busch’s commercial about the bond between a Budweiser Clydesdale and his trainer that finished with a 7.76 rating. Tide’s “Miracle Stain” was second with a 7.75 followed by the Ram commercial about American farmers with a 7.43.
Trevino’s commercial features a father heading out to play football with his buddies. He is stopped by his daughter, who wants him to play princess. She overcomes his objections by offering him Doritos. Soon, all the football buddies join playtime. Trevino came up with the idea because he’s a new dad and has seen how parents will do almost anything for their children.
He was initially concerned the commercial he wrote and help produce would have a tough time because it was shot on an extremely limited budget. The biggest expense was renting the largest wedding dress they could find for one of the macho men to wear.
The closest Doritos commercial competition was “Goat 4 Sale,” created by Ben Callner, Decatur, Ga., that scored No. 7 on the USA Today Ad Meter rankings.
All five finalists received $25,000 and a trip to attend Super Bowl XLVII in New Orleans.
CORRECTED: Post was updated to remove the $1 million dollars prize. It’s unclear whether or not the commercial earned the additional bonus money. Neither Trevino nor PepsiCo could be reached to clarify the matter.
I didn’t really pay as much attention to Super Bowl commercials this year. I didn’t do a survey like last year. But I at least came away with a favorite of this year’s batch — the Doritos commercial where crumbs bring things back to life, even Grandpa.
At my Super Bowl party yesterday, I handed out a survey for best and worst commercials. It was totally unscientific, but I thought it would at least be interesting to see what people thought. And, of course, it would be fun to share here too.
1. Snickers – “Game”
It seemed that Betty White getting hit was a big hit at our house.
“Super Bowl‘s Greatest Commercials 2010,” 8 p.m., KGPE (Channel 47.1): Most of the time, television commercials are those annoying – often VERY LOUD – breaks that signal it’s time to make a kitchen or bathroom run.
The exceptions are the short pieces of art created to air during a Super Bowl broadcast. When a company has to spend so much money just to have their commercial air during the telecast, they want to make sure they are memorable.
This special will count down the decade’s 10 greatest Super Bowl commercials. You can vote at cbs.com/specials/superbowl for your favorite. The top three picks will be revealed during the show.
Jim Nantz, lead play-by-play announcer of “The NFL on CBS” Lara Spencer, “The Insider,” are the hosts.
OK, Fresnans, we have a job to do. Bullard grad Joelle De Jesus is one of six finalists in Doritos’ “Crash the Super Bowl” commercial-making contest. Enough votes and his commercial will air during the Super Bowl. If that happens, he stands to win up to $2 million. De Jesus, who now lives in L.A., already won $25K and Super Bowl tickets, for being a finalist. Here’s his commercial: