Twee boutique debuted its new travel trailer Wednesday at the Market on Kern. Twee, which you may remember, sold gift items like Fresno T-shirts, handmade jewelry and other gifts from its downtown store until it closed earlier this year. But owner Melanie Davis Unguez is back with her Twee trailer.
The 1966 Aristocrat travel trailer carries Twee’s merchandise now, with a display set up outside the trailer. Customers are invited to shop the merchandise inside the trailer too. The trailer’s exterior will soon be decked out with a Twee sign and some more color (keep scrolling to see some pics).
Twee will be at the farmers market every Wednesday from 9 a.m. to 1 p.m., at Engelmann Cellars Spring Wine Journey April 13 and 14, and will do private parties.
The retail trailer concept is taking off in other cities, Unguez says. “Following the tails of the food truck movement, retail trucks got started,” she says. The trailer allows Unguez to go where the customers are and gives her more time to make merchandise she sells.
She’s also selling her popular Fresno merchandise through her website, which is especially popular with Fresno natives living out of town.
Twee owner Melanie Davis Unguez, center, in her shop near Warnors Theatre, with Kim Burly Schoelen, left, and Annemarie Bell, right.
UPDATE: I heard from Twee owner Melanie and she told me a little more about why she’s closing.
“We’re not profitable,” she said, noting that the store was doing about the same at the Tuolumne Street location as it did in Tower. She’s also hasn’t recovered financially from a flood at the old location.
But we haven’t heard the last of Twee. She promises more big Twee news soon. Her Fresno-themed products will also soon be for sale at the All Things Fresno store and the Downtown Fresno Partnership offices at 845 Fulton Mall. And special events selling handmade goods are in the works, too.
She’s still loyal to downtown and will be joining the Downtown Fresno Partnership’s marketing committee.
ORIGINAL POST: Twee, Fresno’s favorite artsy, crafty downtown store, is closing at the end of March.
Owner Melanie Davis Unguez broke the news on the business’s Facebook page this morning. She says:
“We are moving on to new adventures. For the time being, Twee will be closing up shop at the end of March at the Tuolumne location. We will be moving to a more mobile business, with an online shop, as well as setting up at Farmers Markets.”
Twee will be selling its jewelry, T-shirts, cards and other goods at The Market on Kern on Wednesdays beginning in April.