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Other than taking the new downtown ice rink for a spin or watching the Veterans Day parade.

1. SWEDE IT UP
Swede Fest is bigger and better, back for its 10th installment Sunday. It’s happening at Tower Theatre, a dream realized for organizers of this quirky film festival.  It showcases low-budget parodies made by everyone from average joes to seasoned pros. Creativity, ingenuity and a sense of humor are king at Swede Fest, so you never know what you’re going to see. It’s free and open to movie lovers of all ages. For more on Swede Fest’s growth and rise to popularity, read this Q & A with the organizers. [More]

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Besides checking out the Swede Fest, the Creative Blender and Exene Cervenka, all of which we also recommend:

1. THROW UP THE ROC: You should already know by now — Jay-Z is in town on Saturday night, his first ever Fresno concert, and one of only two Cali concerts he’s doing this year. It oughta be fresh. You can read more about Jay-Z, and why he matters beyond just rap, in this story from today’s paper. I also did an interview with his young protégé J. Cole, who is one of the show’s openers along with Wale and N.E.R.D.

Afterward, don’t forget that the afterparty at Aqua Shi should be hopping too — with Jay-Z’s DJ Neil Armstrong spinning.

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