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WTF or FTW? The new ‘Fly Fresno’ jingle

I’m torn. The first time I heard Fresno Yosemite International airport’s latest radio commercial, with a jingle that rips off Michael Jackson’s “Don’t Stop ‘Til You Get Enough,” I shook my head in disgust. As you can hear below, the jingle changed the Jackson classic — one of my favorite of his, btw — to “Come on, Fly Fresno, won’t stop ’til we get you there” and other airplane talk.

I heard the commercial over and over, sometimes more than once a day. I told people about it. Even sang it to them. Then something happened. I started tapping my foot and singing it to myself. Out of nowhere. Without thinking about it. And not the original lyrics. The “Fly Fresno” lyrics. In the interest of fairness, I’ve also been known to randomly blurt out Fresh Beat Band songs, so this could very well be a me-problem.

Or it could mean the jingle is doing its job. It’s getting stuck in my head.

So now, Beehive readers of sound mind and taste, I turn this over to you. Is the “Fly Fresno” jingle a big ol’ bag of WTF or does it FTW so much it deserves a trophy?

Voting Key:
WTF = What. The. Fudgesicle. Who thought THAT was a good idea?!?
FTW = For the win. That is a victory for all mankind.

The friendly skies

Today’s random theme is Airplanes. Why? Because I could find four airplane-related stories to link to. The first is an op-ed column by Steve Geil, president and CEO of the Fresno County Economic Development Corp, that ran today in The Bee. The column basically says: Go FYI! Be thankful our city has upgraded its airport, because it’s going to get brutal out there in the years ahead, and some smaller cities will actually lose their airports.

For those of you jonesing for Southwest to come to Fresno, keep this in mind, Geil writes:

The airport doesn’t choose the airline. The airline chooses the airport, and unless a local community utilizes its airport at a certain frequency level, which means “seats on the plane,” airlines will not expand service to that particular market, no matter how well operated.

Meanwhile, one of the big stories on Page A1 today is a report that United Airlines and US Airways are thinking of merging. Considering that both are major players in Fresno (or at least their regional carriers are), I’m wondering what impact that will have on the local market.

Other airplane weirdness: Florida-based Spirit Airlines announced it will begin charging passengers as much as $45 for each piece of carry-on luggage.

And: Here’s a link to what some people are calling the world’s funniest passenger complaint letter about this “meal” on Virgin Airlines pictured below:

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