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Two-Buck Chuck needs a new nickname

Photo: SeriousEats.com

Trader Joe’s is upping the price of its famous “Two-Buck Chuck.” After 11 years of selling the Charles Shaw shiraz or cabernet sauvignon for $1.99, the retailer has upped the price to $2.49 in California as of Jan. 16.

It needs a new nickname.

Some suggestions I’ve heard: Inflation Chuck and Upchuck (though I can’t be the only one who is grossed out by the thought of vomit anywhere near my wine).

Some suggestions from the Twitterverse:

SoapinTrucker: Last Straw Shaw, Save a buck Chuck, Lucky Chuck(y).
jboren4507: Cheap wine for $2.49.
HarmsWayChad: The wine formerly known as 2 buck chuck.

Any more ideas?