UPDATE ABOVE: Here’s Travis Sheridan getting his tattoo! (Video by Eric Paul Zamora/The Fresno Bee) And if you look on the jump of this post, you can see an image of the finished artwork in all its glory.
ORIGINAL POST: All day Wednesday, glancing now and then at my Facebook page, I had an image of Travis Sheridan working himself into a lather as he sat in front of his keyboard pounding out mesages of inspiration to the Fresno folks competing for Wal-Mart’s $1 million food prize. Sheridan reminded me of a cross between a carnival barker, precinct captain and soothing psycotherapist as he entreated folks to come together as a community and take advantage of a mega-corporation’s brilliant marketing scheme. (Hey, it’s a million bucks for our community, right? Go ahead and play the game!)
Sheridan wasn’t beyond a stunt of his own to win the prize. As Beehive commenter Heather P. writes:
As a commitment to Fresno’s pulling together for this win, Travis Sheridan promised that if Fresno got to 500,000 likes by midnight, Wednesday he’d get a tattoo of the Fresno Flag on his calf. Fresno reached that goal by 6 p.m. His appointment is at Tower Tattoo, Thursday morning at 11 a.m.
Sheridan got his “likes,” and now he’ll forever be emblazoned with his love of Fresno. I can’t wait to see the photos from the tattoo session (and, hopefully, video).
In the meantime, Fresno has topped a million votes in the online contest. But No. 2 Salt Lake City is still lurking close behind at about 831,000 as of 9:30 a.m.