By now, you’ve surely all heard about the sickeningly senseless shooting rampage inside an Aurora, Colo., movie theater last night at a midnight screening of the “Dark Knight Rises.” A dozen people are dead and 50 are injured thus far.
It is, at least for the moment, casting a dark shadow over what was expected to be one of the biggest films of the year. Just like in Aurora, countless fans flocked to midnight screening around the country last night (Fresno included), clocking a record-breaking $28-30 million.
But what happens now? As I drove to work this morning, I was listening to a report about the shooting on KMJ. Hosts Blake Taylor and Ray Appleton agreed the shooting would hurt ticket sales this weekend and people would probably be less likely to dress up and go to midnight premieres in the future.
It those things were to happen, they’d surprise me. The “Dark Knight Rises” hype is huge. I doubt this keeps people away. In fact, I’d be shocked if it’s not the No. 1 movie at the box office come Monday. And I’ll be equally shocked if people weren’t lined up for hours before the next “Twilight” movie debuts.
But there’s no doubt in my mind that there will be lasting effects from this horrific massacre. And maybe some of those will be felt in movie theaters in the future.
So let’s talk about it: Are you more or less likely to go see “Dark Knight Rises” this weekend? Or any other movie for that matter? Are you re-thinking midnight premieres or just going to the movies altogether?