I’m talking, of course, about the Own A Car Fresno ad that made the local Super Bowl rotation. Now I’ve been critical of Own-A-Car’s spots in the past, but I didn’t totally hate this new one, produced (as always) by local company Blare Media.
First off, it features local musician Trey Tosh. Second, the storyline is bringing people downtown, which I can get behind. The annoying quasi-British voice is still there, but not at the center of the ad. And it actually makes Fresno look cool, instead of trying to make it look like something it’s not.
So what do you think, Fresnans: Still douchey or decent?