Once again, the nightclub at First and Shaw avenues is getting a new identity — but this one includes more than a name change.
The other major change: Plans are in place for it operate legally as an 18-and-up club.
Albert Tashchian, who has been at the helm of the club through its last three incarnations, says this latest one fills a void for the under-age crowd:
It’s not a name change, it’s more like a birth in to a whole different market. In this business you must recognize trends and voids. We want to service a market that has nothing — a very responsive market at that, one that has never been exposed to a real club or environment and is used to makeshift restaurants and illegal places.
NVS is undergoing renovations and is looking to open its doors in 45 to 60 days, says local promoter Rick Mirigian, who has been brought on as a consultant. You might recall Mirigian from The Penthouse at Chukchansi Park and for being a central figure in last summer’s all-ages controversy at Tower District club Starline.
Mirigian says NVS will be the first true nightclub to cater the under-21 crowd since My Generation was open at Blackstone and Sierra. NVS will be divided into two sections, one that serves alcohol for the 21+ and one for the 18+ without alcohol. It will, however, serve a number of fancy drinks, sans liquor.
“We wanted to make something different. Instead of a club with chips and salsa on the floor,” says Mirigian, referring to the numerous restaurants that turn into “clubs” at night.
Both Tashchian and Mirigian say that NVS will offer a variety of entertainment options, from traditional club nights to live music, when possible. It’s their hope to include a more extensive roster of local DJs on their dance nights.