New club alert: NVS Nightclub
Once again, the nightclub at First and Shaw avenues is getting a new identity — but this one includes more than a name change.
The club — once Bisla’s, On the Rocks, Bliss and, most recently XO — will soon re-open as NVS (hint: sound it out).
The other major change: Plans are in place for it operate legally as an 18-and-up club.
Albert Tashchian, who has been at the helm of the club through its last three incarnations, says this latest one fills a void for the under-age crowd:
It’s not a name change, it’s more like a birth in to a whole different market. In this business you must recognize trends and voids. We want to service a market that has nothing — a very responsive market at that, one that has never been exposed to a real club or environment and is used to makeshift restaurants and illegal places.
NVS is undergoing renovations and is looking to open its doors in 45 to 60 days, says local promoter Rick Mirigian, who has been brought on as a consultant. You might recall Mirigian from The Penthouse at Chukchansi Park and for being a central figure in last summer’s all-ages controversy at Tower District club Starline.
Mirigian says NVS will be the first true nightclub to cater the under-21 crowd since My Generation was open at Blackstone and Sierra. NVS will be divided into two sections, one that serves alcohol for the 21+ and one for the 18+ without alcohol. It will, however, serve a number of fancy drinks, sans liquor.
“We wanted to make something different. Instead of a club with chips and salsa on the floor,” says Mirigian, referring to the numerous restaurants that turn into “clubs” at night.
Both Tashchian and Mirigian say that NVS will offer a variety of entertainment options, from traditional club nights to live music, when possible. It’s their hope to include a more extensive roster of local DJs on their dance nights.
Responses to "New club alert: NVS Nightclub"
…What a joke..
I wish them luck but this club has changed how many times over the years? and all summer XO was promising to have special theme nights and celebrity appearances but i dont recall any of that happening.
hopefully Mirigian will be able to pull some more magic out of his hat and make it happen. Penthouse was a great place for how small it was up to the last 3-4 months it was open (i.e. huge brawls and promoters getting shot closed it down)
Clubs make most thier money off the bar (unless it is a new club or special themes, etc) under 21 cant drink alcohol and I dont see the kids spending lots of money on kool-aid in a blender. Another problem is people who spend money at the club dont want to be surrounded by a bunch of kids….
maybe thier going to try to steal some of the thunder off the electro scene and dedicate the club to this theme.
whatever it is I wish them luck and will there at the opening to show my support to the Fresno Club scene.
NVS eh.. I think that there isn’t enough 18+ spots to keep the youths out of house parties that promote underage drinking so I’m glad that its 18+ but I think in reality it’s changing because like many clubs it couldn’t compete with Rome. As far as their consult Mirigian who burned his bridges with so many promoter with the Penthouse good luck. Let’s see if they go the same route pretty much every other 18 and over spot does which is not including a Latin night, in Fresno, do they not know the demographics?
The problem with all the transformations is the new club name.
I was chatting with some of the management at the Grizzlies and we were talkin’ club events. I said sarcastically “Aren’t you sad that Penthouse closed and ::;whispered::: rick mirigian :::end whisper::: isn’t around?”
They said that the name I had just mentioned wasn’t ever to be spoken aloud there. A prominent City official was nearby who said “Oh, yeah. We can’t say that name anywhere either.”
And yet the bad penny turns up again. And again. And again.
I wish in all my heart of wishes that Rick Mirigian and Kirk Vartanian would buy property from Milt Barbis and have that snake Guy Stockbridge build it and they can run it the way they always say things SHOULD be run.
(actually, having said that, Club Rome IS doing quite well…)
The more I think about it, the more I wonder why Albert Tashchian would want to venture into this – I know he thinks there’s lots of door money to be had, and he gets to earn potential new bar customers when they turn 21, but there’s a huge huge risk here.
At Starline, aside from the club/dance nights, the under-21 stuff was usually geared exclusively for under-21 folk – bands like “Never Shout Never.”
But club nights are different. I know Rick Mirigian probably thinks he knows how to do it right, but without the experience he really likely has NO clue.
NVS has to now realize the huge liability and staffing challenges they’ve just undertaken.
Under 21 people are not allowed to enter a club if they are impaired in ANY way. That means his front door staff must now be ABC trained, and must be prepared to identify impaired under-21 year olds and deny them entry.
NVS has to now patrol his parking lots for underage drinking/drug use. If underagers break the law in his parking lot, it’s HIS liability and issue.
Underagers who end up with DUI’s, fights nearby, or drug issues will be Albert’s problem because the police will now consider NVS responsible – they’re the attracting nuisance.
Plus everyone likes this idea of just splitting the room into 2 sides. This simple plan is too simple – it doesn’t take into consideration the 21 year old guy with his 20 year old girlfriend/boyfriend, who want to be together. So he should be prepared for over-21 year old people to want to be on the underaged side.
Finally, I hope he’s prepared to search those folks and check those bathrooms dutifully – teens have a way of sneaking in the booze and drugs, and sharing it around.
Good luck Albert. It took Starline tons of research, staffing, and 10+ years of experience to know how to work with all-aged crowds, and STILL things went wrong when money became more important than safety (ie, when the owner sold his soul to club nights and DJ’s, the attracting nuisance to end everything).
But not to worry…you’ve got the one guy who has failed once to attempt such a thing and who otherwise has zero experience in such things acting as your ‘consultant.’ I’m sure eeeeverything will be juussssst fine….
last time i went there some chubby chik barfed all over herself on the dance floor and they pulled her out by her thong,
^ simply dead @therealdave’s comment
lmfao!
18 and over?? Not a good idea, this is Fresno after all.
I remember that place being Millenium and BEFORE that was….Bella Pasta? That place is cursed.
I came out here 1 year ago & what a mistake.. This town sucks & so do all you fools leaving messages about your likes & dislikes. Check your selves you people out here are all bunch of brainless sheep. What night life?? It’s a bunch of Ed hardy stupid dumb morans runin around town from one place to another, thinkin they in Hollywood or something.. This town bites & so do you idiots.
Guess that makes you the bigger idiot for coming out here lol.
Can’t argue with that, guilty as charged, but It was an idiot like you tellin me yea Fresno has great night life.. What a bunch of bull.
Oh em gee! I sooooo dislike Ed hardy stupid dumb morans, too!!!!!!!! Too bad Fresno couldn’t keep you hear. You sounds like your’d be a good addition to this dumbo town!!! lol
I’m thinking K.M. has trouble with its nightlife due to its attitude. Ten to one the Ed Hardy types are simply running away from it and not from the venues. LOL! What a big whiner… spelled w i e n e r.
Appropriately misspelled, but Kunem Meret rearranged: Me mere kunt.
Don’t let the door hit you on the way out.
I just got word that the snake rick mirigian is out, i guess he is mad at Albert, if Albert is smart he will leave it at that. Plese Albert let him go, i was even surprised that Albert was even dealing with the biggest con artist in Fresno. Albert no one likes this SOB, even city officials hate this no good bastard. Be happy he is gone cause he is a jinks my friend, if you have one chance in succeeding in this business in Fresno then you will fail with this snake. as far as im concerned he cut his own snake head to which you dont need to. put me on your list, i will gladly pay cover once you open now that the snake is out, alot of people will be happy, we need to get together & run the snake out of town, no one wants him.
Pretty sad that the world is beyond full with night clubs. Drugs/booze/immoral sex and basic empty life activities. I wonder how many millions of people will be doped up,booze intoxicated and pounding away flesh on flesh,when Jesus returns to gather His chosen people. It’s gonna be hell on earth after that event. The smart choice would be to watch 23 minutes in hell today, on You tube and learn how to get the eternal burn notice canceled! Look up 2 live and live ready! Eternity happens and NO ONE escapes their day of judgment before God!