The ‘World Class’ link-o-rama
Donald Munro and I put together an story in today’s Bee that looks into Fresno’s brand platform, the supposed “Be World Class. Be Fresno” slogan and the reaction from the local community.
If you’re just now joining this dialog, we figured you might need some of the background on this fiasco. So here are some links:
- Here’s the original Beehive post with the link to the USA Today article.
- Missed the Jay Leno jab? See it here.
- Read all about the Fresno Brand Platform.
- Jeff Eben and the CVB put together these videos courting attention from late-night TV.
- Here’s the official statement from Eben and CVB, released on Tuesday afternoon.
- Want more info on the grassroots 31 Days of Fresno campaign? There’s one on Facebook and one on Tumblr.
- You might also want to read blog posts from Barry Falke, James Collier, The Fresnan, Fresno Famous and The Daily Dues.
If you’ve got something to say, you’re invited to our comment section. Be sure to make yours world class.
Responses to "The ‘World Class’ link-o-rama"
I have a suggestion to help improve the image of Fresno, especially for folks looking to the CVB website for more info on our great city.
Check the main image on the fresno cvb site…
http://www.fresnocvb.org/
Oxymoron #2 – “California’s year-round playground” with a downtown image featuring two jail buildings.
Let us all remember, including you Mike, that this is NOT the city’s slogan. It is merely a string of words to live by and strive for. Merely a healthy mindset. Nothing more. And nothing wrong with that.
I can’t believe how some critics/cynics (Donald) can pooh-pooh this, while still promoting terrific local experiences, events and ‘world class’ visiting performers.
Remember? We just wrote an entire story explaining how it isn’t the city’s slogan. I certainly remember that.
I’m stumped, Chase. At what point did I “pooh-pooh” this, as you write?
To be fair to Chase, Mike did refer to it as ‘the supposed “Be World Class. Be Fresno” slogan’ in his post.
The word “supposed” suggests that the slogan isn’t a slogan per se, but I can see how it might be misunderstood, especially considering the s***-ton of attention the slogan-that-isn’t-a-slogan has gotten, none of which reads as positive.