Anybody tune to 105.5 FM lately? Notice something odd? The station — formerly set to play smooth jazz — has gone to all Christmas music. In April, that’s more Bright Christmas than White Christmas.
A press release from the station has a headline that screams “Christmas Music Around the Clock, 24/7, 365 Days a Year on 105.5FM!!” But Rick Bentley writes in his column today that it’s all a gimmick and that we should expect a format change from the station on Friday.
On-air teasers are asking, “Are you ready for the truth?” Which fits with a rumor that it’s going to a talk radio station. Another talk radio station in Fresno? Well, well, well … I can barely contain my excitement.