Five Guys Burgers and Fries apparently really likes Fresno. A company that owns many of the franchised restaurants is planning to open 10 more — yes 10 — restaurants in Fresno. Encore Restaurants, LLC, a subsidiary of Dallas-based Encore Enterprises, Inc. announced Tuesday that it has purchased the existing Fresno restaurant in River Park (along with the Five Guys locations in Elk Grove, Lodi, Natomas, Roseville, Stockton, Tracy, and West Sacramento). The company plans to open 45 more Five Guys locations in the state over the next four years, with 10 of them in Fresno.
Of course, this is the point where my suspicious reporter brain said “Really? All 10 in Fresno? Not the ‘Fresno area’ that could potentially stretch to Bakersfield?” Nope, said the marketing director who double checked with the company president. All 10 in Fresno.
They have found locations for the sites, but are not releasing addresses yet. Building will start in early 2015. Marketing director Amy Upton said: “They just have had a lot of feedback [from] people wanting them. There’s a need for it in the area. People are requesting them.”
Five Guys serves burgers, of course, but also hot dogs and sandwiches, along with providing peanuts in bulk for customers. Is this a challenge to the Valley’s beloved In-N-Out Burger perhaps?