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The Beehive Asks: Creative advertising or blasphemy?

There’s an interesting newspaper controversy brewing this week related to the premiere of the new “Law & Order: Los Angeles” show. NBC took out an ad with The Los Angeles Times that looked like the paper’s front page, which confused and upset some readers.


The L.A. Times has done some interesting things with its front-page ads. This and this come to mind. Interestingly, the New York Times ran the “Law & Order” ad differently.

What do you think, is this creative advertising or blasphemy?

Responses to "The Beehive Asks: Creative advertising or blasphemy?"

JML says:

The Times “risks tarnishing its brand.” Haha, too late. Today’s newspaper CEO would cream his or her jeans just thinking about the ad revenue for that spot.

Randomdandy says:

Creative blasphemy…

Claire L says:

Unfortunately, print news is hurting and people like sensationalism…. The Times is just going with it.
Is it a sell out? Sure… but nothing sells out like blasphemy.