Oscar Mayer’s Wienermobile is a quirky piece of marketing. The 27-ft hot-dog is a rolling publicity machine, driven by two Hotdoggers (that is the official title) who spend a full year on the road as product ambassadors.
In an even quirkier marketing move, the company announced that the Wienermobile is available for lease – get this – via Twitter. It’s the first time a vehicle has been made available for ‘lease’ exclusively through Twitter.
Beginning today, fans can enter for a chance to ‘lease’ the iconic hot dog on wheels for an eight-hour day by tweeting with the hashtag #Tweet2Lease. One lucky winner will receive hands-on access to the Wienermobile, with the vehicle’s drivers, serving as a personal chauffeurs.
The Tweet2Lease sweepstakes will run through Feb. 7, when the folks behind the Oscar Mayer Wienermobile will select a winner at random and contact them to coordinate a ‘lease’ date. In addition to the Wienermobile lease, the Tweet2Lease winner will also receive a $500 cash prize.
We caught up with Cokie Reed, one of 12 Hotdoggers currently traveling around the US, to find out more about the iconic Weinermobile and what it takes to “cut the mustard” on the job. The Wienermobile is in town noon-5 p.m. today at the Food 4 Less at 8921 Chestnut Ave. The Wienermobile will also stop at Food 4 Less stores in Madera (Friday), Selma (Saturday) and Visalia (Sunday).
Tell me some about the real nuts and bolts of the job.
As the Wiebermobile spokesperson, I represent Oscar Mayer Foods as a goodwill ambassador through radio and television appearances, newspaper interviews, trade visits and charity functions.
I also greet people from coast to coast and maintain the company car (Oscar Mayer Wienermobile). I get to work with internal and external consumer promotions, marketing and sales professionals. This allows us Hotdoggers, to manage our own traveling public relations firm; organizing promotions and pitching TV, radio and print media.
This is a one-year gig. Are you on the road for the whole time? What’s the schedule like?
This job requires 100% travel. Every week my copilot and I are in a different city. We have a regular work schedule; we do events four days out of the week, one travel day and two off days.
What qualifies one to be a Hotdogger? Is there a long list of applicants?
To cut the mustard … You have to be outgoing, creative, friendly, enthusiastic, college graduate with a big appetite for adventure! There are about 1,200 applicants that apply each year and only 12 luck dogs cut the mustard.
Were you a fan of Oscar Mayer before heading out on the road?
All my life! I use to eat the hot dogs right out of the package when I was younger.
The wienermobile is pretty iconic. A coworker he said he’d take your job in a second. What kind of response do you get driving down the highway? When you pull into a stop?
People everywhere absolutely love the Wienermobile … And we are all about food, family and fun. Whether it’s driving down the road, pumping gas or at an event, people from all walks of life wants to know what it’s about. We get lots of honks going down the highway. Every time we stop for gas, we have to plan to be there for at least 30-min for the crowd we draw.
Quick questions: What’s the gas mileage on that thing? Are you responsible for keeping it cleaned, polished and waxed? Are there other responsibilities that comes with the job?
The gas mileage is about the same as a large SUV … But we measure in SPG (smiles per gallon). It is our job to keep the Wienermobile show ready at all times! Being an Hotdogger requires much more than driving a 27-ft long hot dog! We are essentially running our own PR firm on wheels. We plan our travel days, pitch media, negotiate hotel prices, just to name a few of our responsibilities.