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Fresno FashionWeek event planned


Organizers of Fresno FashionWeek, which is planned between August 18-27, are getting things rolling with an informational meeting tonight, 7-9 p.m. at Swiggs Bar|Sports.

I asked Marcial Marmolejo, the executive director of Fresno FashionWeek, to tell me more about his plans to showcase local fashion and boutiques.

How did FFW come about?
There really is no better way to say this than I’ve always been wanting to put together an event of some sort whether it be a theatrical production, a fashion show, or a concert. Many ideas came to mind but none of them developed into a fruitful concept with a future. It wasn’t until I was watching TV and saw a commercial for LA Fashion Week that I came up with the idea of bringing a similar concept to the Central Valley.

What is the purpose of the event?
The purpose of the event is to showcase the many fashions, trends, and styles throughout Fresno and the Central Valley. We hope to cover some local designers and trendy clothing lines that have roots in the valley while also including some fashionable boutiques that wouldn’t normally in other way have the ability to set up a fashion show of their own. Major sponsorships are also lined up to have exposure of some type or another.

Tell me more about the organizers:
Initially I began the journey to bring FashionWeek to the Central Valley by myself. 300 CONCEPTS is the name of my company that will plan/coordinate/execute these events. While I got the ball rolling, I was also able to team up with many old college friends of mine and professional relationships whose specialty and background vary from event planning, fashionable experiences, and a media/marketing background.

No venue has been announced yet and tickets will go on sale closer to the event date. But here is event schedule for fall 2011:

Thursday, August 18th 7pm
FashionWeek Kick-off Mixer
FFW Magazine Launch Party
Tuesday, August 23rd
7pm, Fashion Shows Day 1
Wednesday, August 24th
7pm, Fashion Shows Day 2
Thursday, August 25th
7pm, Fashion Shows Day 3
Friday, August 26th
6pm, Fashion Shows Day 4 Part 1
9pm, Fashion Shows Day 4 Part 2

Saturday, August 27th
4-8pm, Fashion Expo
9pm-? FFW Fashion Bash

Marcial says he hopes to recruit volunteers/interns/models to participate via the following two events:

  • FFW Info Fair, Thursday, May 12th @ 7pm, Swiggs Bar|Sports by Fresno State (this info fair is designed to give those in the industry a chance to be able to become part of the FFW Team.)
  • FFW Model Casting Call, Saturday, May 28th from 2-6pm, Sierra Vista Mall

Businesses and potential sponsors can get information on sponsorship opportunities by emailing

Responses to "Fresno FashionWeek event planned"

Veronica Villegas says:

Hello my name is Veronica….and I’m really interested in being involve in any way for Fresno Fashion week! Love love fashion….so if i could help in any way i would gladly do it!:)