Black Friday was a bit off, sales wise, this year. That’s only because retailers changed up the game and decided to open a day(ish) earlier, leaving the country’s two favorite past times (eating and shopping) to battle it out in what will now be known as Brown Thursday (can’t confirm is that’s an official title). Combining the two days, sales were up, slightly year over year.
Of course, not everyone is so taken with the idea of mass consumerism, and some chose to abstain from the whole ordeal. In a recent column, I wrote about Buy Nothing Day (aka Occupy Christmas) a grass-roots day of protest against … well all the craziness we saw on the nightly news this weekend. Camping out in front of Target, for example.
Feedback on the column was mostly positive, mostly from people who think the current state of American consumerism, with its corporate box stores and HUGE SAVINGS, is unsustainable. Or, at the very least creating bad cycles (See: Walmart’s canned food drive for its own employees).
And even with all of this year’s hubbub, there are signs that habits may be changing. Websites like Etsy and Bandcamp, for example, and the success of crowd-funding sites like Kickstarter prove that people are looking for new ways to engage their consumerism, even as the old ways are breaking down. Trend analyst Eric Garland’s piece on the fiscal troubles of Guitar Center seems to agree.
So the question goes to you: Did you shop Black Friday, or buy nothing? Or, do you just not care either way? Is the resurgence of the mom-and-pop shop on the horizon?