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KYNO has new sporting sound

Those of you who expected to hear the talk radio format on KYNO (AM 940) got a surprise this week. The talk lineup on KYNO is gone and the spot on the dial — with its 50,000 watts signal — has been taken over by the sports programming lineups of KFIG (AM 1430).

The sports talk station, owned by Fat Dawgs Broadcasting and home to ESPN programming, will move to the downtown facilities that is the home for KYNO and KJWL.

The talk format was a grand experiment by owner John Ostlund that never quite worked. He launched his talk radio channel in 2008 to be serious competition for KMJ. Despite hiring Alan Autry and the Fresno Bee’s Bill McEwen to host local programs, KYNO never delivered ratings close to KMJ’s numbers.

Arbitron, a leading monitor of radio listening trends, reports that in its Spring 2012 ratings book, KMJ was the top-rated radio station in Fresno, with listeners 12 and up, with a 7.6 share. KYNO did not attract enough listeners to be listed in the top 23 local radio stations.

The changes at KYNO came with some firings including general manager Mary Lou Gunn, McEwen and producer Gail Marshall. KYNO moves to 1430 AM and will change to a ‘60s music format that’s scheduled to start in mid-November. That’s not a bad move as it takes KYNO back to its AM music radio days.

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