The owner of North India Bar & Grill in Clovis has sold the building and closed the restaurant. The restaurant on Shaw Avenue closed Monday — the same day the building sold — and workers were hauling tables and kitchen equipment into moving trucks Tuesday.
Owner Surinder Singh said the 5-year-old restaurant struggled to strike the right balance between people who wanted authentic Indian food and people who thought that authentic food was too strong or spicy.
“People are not into Indian overall, generally speaking,” he said of the Fresno/Clovis area, noting that every day customers would come in saying they’d never had Indian food before. He spent advertising dollars on radio ads that tried to educate people about the food.
Singh said he ran an Indian restaurant in San Francisco for 13 years that had lines waiting for him to open every day before he sold it and opened the restaurant here.
“Here, it’s different,” he says. “It’s more of a chain market than a mom and pop market.”