Lola carries the same young, trendy, colorful clothing as the three Ooh La La boutiques around town, but nothing at Lola costs more than $30. (River Park doesn’t like to use terms like “discount” in its store names, apparently, so Lola is called an “everyday value.”) The store carries bright pink-and-white dyed cut off shorts for $24.98, gray maxi dresses for $29.98 and camisoles for $4.98.
The store owners expected their main customers — the young women who tend to hang around River Park — to gravitate to the store. (Who else can wear those shirts with the skin-baring cut-outs in the back?) But women of all ages have been shopping the store since it opened. (And I can see why. Maxi dresses and sleeveless tops can be worn by almost anyone.)
The store opened May 31, moving into the former Ooh La La location in front of Macy’s. Ooh La La, meanwhile, has moved to a space double its original size over by Ann Taylor LOFT.