Pop culture, entertainment & all things Fresno

Sprouts grocery opens Wednesday

Sprouts 126Sprouts Farmers Market opens its first store in Fresno at 7 a.m. Wednesday with all kinds of hoopla. The store is in the former Sports Authority store on Blackstone Avenue, in the same shopping center as Bed Bath & Beyond. Here’s what you need to know about Sprouts.

  • It has an emphasis on healthy eating, which means it carries lots of produce, many organic items, along with gluten-free, sugar-free, dairy-free and [insert dietary restriction here]-free items. There’s 8,000+ items in the vitamin and health section. Many people compare it to a Whole Foods or a Trader Joe’s. (Ironically, the candy section is front and center as you walk into the store.)
  • Sprouts also bills itself as an affordable grocer. I ran into NerdMom, a local blogger who has four kids and buys a lot of gluten-free food. She tells me that the store’s prices on things like gluten-free waffles and other “Whole Foods type” stuff are lower than many other retailers. Some other products, not so much. The store sells lots of Sprouts-branded packaged foods, and the company runs its own produce distribution system — buying from farmers instead of a distributor — which means it can keep prices low on many items.
  • Bargain hunters, you’ll like this trick. The specials in the store’s ads start on Wednesdays. But each Wednesday’s deals overlap, so you can get the deals in last week’s circular, along with the sales in next week’s circular, on Wednesdays.
  • There’s no big-name brands such as Coke, Pepsi or Tide, though there will be store-branded versions of those products. Sprouts deli carries Boar’s Head meats and cheeses, which not many retailers in town do.

Keep scrolling for some photos of the new store.

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Instead of your standard Hershey bars, this is what you’ll find at the checkout stand at Sprouts:

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