Passions Boutique has opened its third location, this one at Bullard and West avenues in the same shopping center as The Manhattan Steakhouse & Bar. The store sells women’s clothing, jewelry and purses, and caters to women of all ages. The store gets many mother/daughter/grandmother combos coming in together to shop because of its variety, manager Ruby Tello noted. Passions also carries plus size clothing, including plus-size LA Idol jeans with blinged up pockets.
Passions opened its first boutique nine years ago downtown, at 2027 Tulare St., near Fulton Mall. It has another, 2-year-old store at 1085 E. Herndon Ave., near First Street. Tello said customers repeatedly requested a new store in northwest Fresno.