As I've mentioned before, I'll be here blogging during the Super Bowl and sharing my thoughts about the ads.

2:30 p.m.: I'm here. Who's with me?

2:39 p.m.: Gotta say, I was in Tampa during the last Super Bowl held there in 2000. I went to the NFL Experience, and that was cool, but it's really weird being in Fresno watching the media firestorm that was the Super Bowl coverage all week in my hometown. A couple people have asked me if I went to that Super Bowl, or whether my dad was going to this one. An important point here: nobody who lives in the host city of a Super Bowl goes to the game. If anything, they stay in their homes and don't dare attempt to get on the road near the stadium. (Nothing to do with ads, I know, but just thought I'd share.)

2:46 p.m.: I don't think the good ads have started. They're still doing all the player profiles that are supposed to add drama to the game for people who haven't watched football all year. I saw something that said 90 million people are expected to be watching this game.

2:54 p.m.: COMMERCIAL: Looks like Kate Walsh made a new Cadillac ad -- you know, the ones filled with innuendo. I like her hair. Still not watching her show.

2:56 p.m.: The announcers are in the Buccaneers pirate ship. Side note: I almost got married on that thing. My wife didn't think it was as romantic as I did.

2:59 p.m.: The preshow is over. NBC is beginning its big push for the new season of shows.

3:00: COMMERCIAL: Is this a gay parent ad? It is! Wow. Haven't seen that before during a Super Bowl. Wonder how it is playing in Oklahoma. Or, rather, Fresno. gettoknowusfirst.org

3:02 p.m.: Looks like the local NBC is having issues with their tape decks (or however they load these things). I'm seeing multiple ads play at the same time.

3:03 p.m.: Faith Hill is singing in her football-music video and getting me excited. About the game. Yeah.

3:05 p.m.: Mike Oz just sent in a photo of the party he's at:

Props to the pirate ship at that party. Maybe that person would appreciate my idea of a dream wedding.

3:07 p.m.: COMMERCIAL:

Some guy has a zit that turned into an asterisk. He is a high school football hero. The asterisk means he's on steroids. The Ad Council is so topical. And right on the money. Don't do drugs, kids -- well, the kind that promote cheating.

3:12 p.m.: COMMERCIAL:

State farm. Lebron James plays football for the Browns. It's a dream. Don't really get it.

COMMERCIAL:

Universal resorts-Orlando. Shots of middle-aged dude in an office and a little kid walking down a street. Kid is dressed as a superhero. "Unleash your inner hero (go to a theme park)." It's actually pretty cute. Wish it was for a better product.

COMMERCIAL:

Verizon "dead zone." Continuing its campaign of people checking into places. This time it was a car-rental agency. Guy with glasses gets a little saucy: "You've got 3G there."

3:17 p.m.: Faith Hill is now on the field. Singing "America the Beautiful." No longer excited. Cardinals players are loving it. Steelers guy is mouthing the words.

3:19 p.m. That pilot who killed two birds and landed on a lake is making the rounds. First with Obama at the inauguration. Now at the Super Bowl.

3:22 p.m.: Shot of the backup QB for Arizona (foreshadowing of an injury?) during Jennifer Hudson's lip-synch of the national anthem. Tampa gets all the flyovers because the Central Command (located at MacDill Air Force base) is right there.

3:24 p.m.: MOVIE PREVIEW: Dennis Quaid is ... "GI Joe." Didn't see that one coming.

COMMERCIAL:

Avon? Really? Next.

COMMERCIAL:

Little girl steals pennies, gives them to Ronald McDonald House. She's like Robin Hood, but without an English accent. Hey, they could have cast Kevin Costner in this thing.

NBC PROMO: Yes! The casts of "Heroes," "Medium" and "Chuck" are singing "Feelin' All Right" to promote NBC's Monday night lineup. Ha, I love it.

COMMERCIAL: Hyundai Genesis Coupe. Nothing interesting here, but I love Jeff Bridges' voice.

3:29 p.m.: Gen. David Petraus is doing the coin flip. Doesn't dude have better things to do? He also threw out a first pitch at the World Series in St. Petersburg. I know he lives down the street, but geez. Arizona wins the toss -- 12th consecutive year that the NFC team got it.

3:31 p.m.: COMMERCIAL: More shots of the Hyundai Genesis Coupe. But no Jeff Bridges.

3:36 p.m.: A 38-yard pass play by Pittsburgh. If the Cardinals want to be in this game, someone should tell their defense.

3:40 p.m.: The Cardinals are challenging Pittsburgh's touchdown.

COMMERCIAL:

"Does my pen have writability?" Yes. Violence. They threw a guy out the window for suggesting they stop buying Bud Light for meetings.

MOVIE PREVIEW: Tom Hanks still has bad hair in "Angels and Demons."

COMMERCIAL:

Audi. "Progress is beautiful." Now this is a fun ad.

3:43 p.m.: Game back on. Cardinals win the challenge. Fourth and goal.

3:45 p.m.: They settle for field goal. 3-0 Steelers.

COMMERCIAL:

Pepsi says will.I.am is this generation's Bob Dylan? OK.

COMMERCIAL:

Doritos is all about vandalizing vending machines and hurting old men's genitals with a snow globe.

3:51 p.m.: Cardinals have to punt.

COMMERCIAL:

Conan says he doesn't do commercials but agrees to shill for Bud Light in Sweden. Does Leno do beer ads?

MOVIE PREVIEW: Jack Black and Michael Cera in "Year One." Looks funny.

COMMERCIAL:

Apparently, Toyota Venza is inspired. I thought these commercials were supposed to be funny.

NBC PROMO: I got my 3-D glasses for "Chuck" at Target yesterday. How about you?

3:55 p.m.: Shot of the Tampa skyline. Carrie spots her office window from when she worked as an assistant at a law firm. (It's right by where that kid flew a Cesna into that building after 9/11.)

3:56 p.m.: Great defensive play by Arizona to deflect a TD pass at the last second. What's the over/under on how many times I'll type that? One?

3:57: Did they just say Fresno (State)?

4:02: It's hard to eat and drink when you're typing.

END OF FIRST QUARTER

4:03: COMMERCIAL:

Mr. and Mrs. Potatohead almost hit a herd of sheep. Bridgestone. Meh.

4:04: MOVIE PREVIEW: I thought Vin was done with the "Fast and Furious" movies. I could have sworn he moved in with his career.

COMMERCIAL:

Castrol Edge. Guy in garage makes out with grease monkey. Wasn't this a controversial Snickers ad 2 years ago?

NBC PROMO: "Medium." A friend of mine says she believes in this stuff. Is she alone?

4:06: Ohh, fight. Oh, just a skirmish. Nevermind.

MOVIE PREVIEW: Will Ferrell tells Matt Lauer to suck it in "Land of the Lost." My wife tells me this used to be a TV show.

COMMERCIAL:

COMMERCIAL:

Doritos goes "Go Daddy," promotes ATM theft and turning cops into tiny animals. Oh, and violence.

COMMERCIAL:

Speaking of GoDaddy ... Sigh. I'll report back on that "Web content unrated" deal. [UPDATE: The Web content is simply a longer version of a the commercial.]

4:11: 10-0, Steelers.

COMMERCIAL:

"I'm good." PepsiMax -- the first diet cola for men. What's up with the violence? Guys are getting whacked all over the place.

COMMERCIAL:

Adoption drive for Pedigree, voiced by Mulder. Moral of the ad: Don't adopt a rhino.

4:15: I think I can feel myself getting carpel tunnel.

COMMERCIAL:

First Budwesier ad. Clydesdale plays fetch. Cute.

NBC PROMO: "Heroes" are no longer singing. Boo.

4:18: Oh thank God the game is back on. No, no, noooo, it's going away ... why are there so many commercials???

COMMERCIAL:

Budweiser Clydesdale is getting friendly with a carnie pony. "Ain't no mountain high enough" as horse runs through streets and golf courses to find his love. Best commercial so far.

MOVIE PREVIEW: "Star Trek" movie. My wife says she wants to see this.

4:25: Hey, the Cards are making a game out of this. 10-7.

COMMERCIAL:

Athletes are telling me how awesome they are, reminding me of how fat I am because I'm drinking soda and eating chips, and not drinking a watered-down Gatorade product.

COMMERCIAL: Previously discussed Cars.com ad.

4:31: This No. 29 defensive player whose name I won't try to spell for Arizona is a great player. Did anyone take the over on question I posed at 3:56?

4:39: COMMERCIAL: Hyundai Genesis. When did it become PC to go back to WWII-era Japanese ridicule?

4:40: COMMERCIAL:

Fake babies singing for eTrade. I really like those commercials.

MOVIE PREVIEW:

New Pixar film is called "Up." It's about an old crotchety dude who put balloons on his house and went "up." Get it? I guess not, despite two live-action films with the same plot but with lawnchairs.

COMMERCIAL:

Bud Light. Drinkability. Dude is not a very good skier. I guess he doesnt drink very good beer. (I'm thinking he drinks Bud Light.)

4:45: Cardinals are playing defense, y'all.

COMMERCIAL: H&R Block uses Death to remind everyone to do their taxes in April. Ha. Like anyone was employed in 2008.

COMMERCIAL:

Teleflora.com just spent $6 million to have CGI flowers tell some woman that "no one wants to see you naked."

NBC PROMO: No, Leno doesn't do beer. Just subtlety.

COMMERCIAL:

Annoying woman seemingly auditioning for "Kath and Kim" gets attacked by evil pigeons in a Cheetos ad. Funny. A little creepy.

4:48: Holy cow. A timeout was called and they didn't cut to a commercial.

4:51: Well, that was a turn of events. Arizona is at the goaline, with just seconds to go before the half, and Warner throws an INT that goes 99 yards for a touchdown. Now it's being reviewed, but I'm gonna guess Pittsburgh is gonna win if this is how Warner is gonna handle these types of opportunities.

4:56: 17-7, Pittsburgh.

HALFTIME

4:57: Quick, get your 3-D glasses.

4:58: MOVIE PREVIEW: "Aliens Vs. Monsters" looks OK.

5:00: My eyes hurt now. I don't think that worked as well as they hoped. (No, this isn't a reference to Hero's' grand opening -- I really do like that place, btw.)

5:01: They're talking football now.

5:05: NBC PROMO: Oh. My God. I LOVE the "Heroes" vs. Warren Sapp, Jerry Rice and John Elway. I've stopped watching that show, but I'd start again if there were more singing and football. Carrie says her favorite commercials have been the NBC promos.

HALFTIME SHOW

5:07: The Boss just threw his guitar at some guy who didn't appear to be expecting it and told me to "step away from the guacamole dip." Man, Springsteen has got some moves, what with the jumping on the piano and stuff. (Which is more phallic: Prince's guitar sillouette or Bruce's mic stand?)

5:10: Bruce just rammed his crotch into the camera. Take that, Janet.

5:14: It's refreshing to see a non-lip-synched, live performance.

5:16: Side note: A couple of buddies who worked worked with me at the college newspaper were selected as volunteer on-the-field fans during the 2000 Super Bowl. They didn't see any of the game ... just waited in some remote part of the stadium to run out on the field, pretend to like the musician and then run off. I think of them during this part of every Super Bowl.

5:18: Bruce and some guy in his band just did a little bit with an overweight referee and a yellow penalty flag. Oh, old guy humor.

5:19: Bruce just finished with a Super Bowl reference "I'm going to Disneyland!" He meant to say "Disney World," which is the one where this year's MVP will be going to in Orlando, about an hour from Tampa. But I liked where he was going with it.

5:21: COMMERCIAL:

Doesn't Overstock.com know that people watching football don't really know who basketball players are?

5:22 NBC PROMO: Now that is funny. That anyone would LTheirAO by watching "Kath and Kim."

NOTE: I'm skipping all the non-new commercials.

5:36: COMMERCIAL:

Coca-Cola avatar commercial. "We're strangers no more." I really like this one. It's not like I really relate because I don't play World of Warcraft and stuff, but I can dig it.

COMMERCIAL: My fave part of the Bridgestone Tires in space ad is the disclaimer: Do not attempt."

COMMERCIAL:

Who's going to Denny's on Tuesday?

COMMERCIAL:

The Monster.com ad of the guy who works in the office adjacent to the rich dude's study reminds me of a dirty joke my college roommate told about the worst job ever. I won't say it here, but what do you think the worst job is out there?

5:40: COMMERCIAL:

Jake the Clydesdale, who sounds like Shrek, makes it 3-for-3 for Budweiser.

5:41: MOVIE PREVIEW: Why does The Rock only act with children these days? You can count me out on "The Race to Witch Mountain."

5:46: Y'know, Big Ben is looking pretty good today. I'm not sayin' I'm hot for the guy or anything, but he's playing well.

5:54: I think Arizona has realized that it is the lesser team, so their new game plan is to just hit the opposing players after the play is over. It's caught up with them twice on this drive, though. Wonder what's place C.

5:57: MOVIE PREVIEW:

I just fell asleep during the "Transformers" trailer. Oh, wait, that was just what I did during the first movie. I was having a flashback.

5:58: COMMERCIAL:

Careerbuilder.com. I AM that guy in his blue underwear at work. Now that is a Super Bowl commercial.

6:00: COMMERCIAL:

Coca-Cola is going all out with their computer-graphics department this year. This one is a beautifully crafted deal with a guy in a meadow and plants and animals stealing his coke. If you're not gonna make me laugh, this is the way to go.

6:01: COMMERCIAL:

Frosted Flakes: Because exercise is what I think of when I pour all that sugar on me cereal.

NBC PROMO: "If your Conan lasts more than 3 hours ..." Oh, Liz Lemon, how I love you so.

6:07: COMMERCIAL: CarMax thinks it's not smart for a guy to give a bad pickup line to another guy. But it is smart to assign a female pronoun to an automobile. Apparently they weren't watching the commercial at 3:00.

6:11: COMMERCIAL: Jack (of In The Box) just got hit by a bus. I always thought his meatastic breakfast sandwich would do him in.

6:16: COMMERCIAL:

Troy P. of the Steelers just tackled one of those Coke Zero guys and then ripped his shirt off. Again with the violence!

6:17: COMMERCIAL:

Ed McMahon and MC Hammer team up to hawk their gold at, well, Cash4Gold.com. Of course they did.

6:21: COMMERCIAL:

I DID look at my TV. It DOES say Vizio.

6:22: COMMERCIAL:

Yep, that's how I'd expect a Taco Bell customer to handle a relationship. Not that I'm judging or anything.

6:23: COMMERCIAL:

GE updates the Scarecrow from "Wizard of Oz." How much did they pay for that commercial to air on its own network?

6:26: Larry Fitzgerald is amazing. Cardinals score. It's now 20-14, Steelers ahead.

6:27: COMMERCIAL:

Alec Baldwin watches himself on hulu.com.

6:31: Watch out, with 6 minutes left, the Cards have a chance to come back.

6:32: COMMERCIAL:

I've always loved this GE capturing wind in a bottle ad, but I prefer the other song.

COMMERCIAL:

Yes. "SNL's" MacGruber and MAcGyver shill for Pepsi. Pepsuber!

6:35: A fight just broke out on the Arizona sideline. The Steelers D just got a 15-yarder for throwin' a punch, but I think the Cardinals head coach shoved him first.

6:41: I think that Pittsburgh's Harrison just lost my MVP vote for that D-Bag move. I take back what I said at 5:54.

6:46: Steelers offensive line just got called for holding in their endzone, which is a safety. 20-16 now. This game is getting good. 3 minutes left. What's going to happen? Oh, the drama.

6:48: With a pass play straight out of the Greatest Show on Turf, Warner hits Fitzgerald for a 60-yard score. Arizona leads 23-20. Fitzgerald appears to be a lock for the MVP award now.

6:51: 2:31 left. Pittsburgh has the ball.

6:53: Arizona with ANOTHER big defensive play.

COMMERCIAL:

Surprisingly, I like Bud Light Lime. It is drinkable. Commercial was OK; didn't do anything for me. If it's cold outside, then a beer isn't going to fool me.

COMMERCIAL:

Oh, Jesus. What has happened to Danica Patrick? I thought that she was ... nevermind. My wife says: "I'm an never not offended by GoDaddy."

6:58: Wow, now the Steelers are about to score with :48 left.

7:01: Holy crap the Steelers score on an amazing catch and this has just become is the greatest Super Bowl game ever.

7:03: 27-23, Steelers back on top. 30 seconds to go.

7:04: I am shocked, SHOCKED, that they haven't cut away to about 17 commercials at the point. :29 to go.

7:09: Warner lost the ball on what looked to me like a pass. I have actual butterflies watching this thing. :05 left. It's official. It was a fumble. Steelers win their NFL record sixth Super Bowl.

7:11: The experts said it would be close and that Pittsburgh would come out on top. You have to give Arizona credit -- they made it a real game, and gave it everything they had. And then the Steelers won it at the end with actual offense. What a great game.

7:17: I just stood up for the first time in almost five hours. Had to see a man about using the restroom. (Jimmy Dugan has nothing on me, btw.) I'm back. Looks like another eTrade fake-baby commercial is on. It's after the Super Bowl, so whatever. But I still like them.

FAVORITE COMMERCIALS: Budweiser "Clydesdale loves Carnie Pony" / Coca-Cola "Avatar"

LEAST-FAVORITE COMMERCIALS: GoDaddy, all of them / PepsiMax "I'm good"