July 10, 2008

arrow Will the iPhone 2.0 be big in Fresno?

IPHONE.JPG

Not yet. I base this on the fact that some dude camped out on a street in San Francisco last night. That buyers are lining up in Sacramento, according to the local mall's marketing manager. And no one is lined up yet in Fresno.

Then again, there isn't much a plan in place for any line that may form outside the mall where the the local Apple store is (READ UPDATE BELOW).

If you're planning on buying a new iPhone tomorrow, here's what you'll need, according to Apple's Web site: your credit card, Social Security number, photo ID, and your current wireless account number and password or PIN (if you’re new to AT&T).

Oh, and a sense of adventure mixed with an appreciation for uncertainty. At least if you're going to Fashion Fair mall in Fresno. After a few calls around today, here's what I learned:

-- The Apple store is opening at 8 a.m.
-- The mall's doors are scheduled to open at 7 a.m. (but it could open as soon as mall cleaning is finished, and it's "safe").
-- Employees of the Apple store will have coffee for those in line between 6 a.m. and 8 a.m.
-- Your mandatory in-store iPhone activation should take about 20-30 minutes.

But I'm waiting to hear back from mall security about the following questions:

-- What about the people who want to line up outside the mall?
-- Is there a plan to ensure their safety if they want to get there before, say, 6 a.m.?
-- What about people lining up at different doors, and then running through the mall to line up at the Apple store?

As of 3:00 p.m. Thursday, Fashion Fair's marketing manager Kelly Tallant said she hopes people don't run through the mall, but it'll be up to individuals' comfort, because there is scheduled pressure washing outside the main entrance tonight.

But I don't blame them for not expecting a big crowd or long lines. While it's nice that we now have a local Apple store, I say Fresno hasn't truly arrived until I see a tent on the side of the road.

*** UPDATE: It's midnight, and I just checked out the main entrance to Fashion Fair. There is a roped-off line formation in front of the main doors. It looks official enough, but there are no signs indicating it is there for the iPhone release. No one was in the line when I left. I wonder how many people will be there in six hours.***

(photo credit: Heidi Huber / The Fresno Bee ... This was the scene inside the store June 2007, when the first iPhones were released.)

11:59 PM | | Comments (2)



Comments:

I won't be upgrading my hardware but I got the 2.0 software and boy is it AMAZING! Add 3G and GPS for the new models and those people tomorrow will be in heaven tomorrow. App Store FTW!

Posted by: brodiemash at July 10, 2008 3:58 PM

*****

Social Security number for an IPhone?

Posted by: marcel at July 11, 2008 8:15 AM

*****

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