August 31, 2005

MAGIC designers

Mike Osegueda is in Las Vegas taking a look at the world of hip-hop and rap fashion. Take a look at Sin City and suits twice a day this week through Mike's eyes.


Most of the big-name designers have their showrooms sealed off to regular folk. You have to be a buyer with an appointment to get in and check things out.

L-R-G, the popular clothing line aimed at the hip-hop and skating generation, opened its doors for us for a sneak preview of what's coming in Spring 2006.

The Santa Ana-based company, which has a roots/agriculture theme running through its designs, is venturing into new terrain with a line of outdoors accessories, including tents, sleeping bags and canteens in camouflage colors with unmistakeable urban flair.

Beyond that, they're launching a women's line, Luxirie, which will keep with that rootsy image in warm colors like greens, blues and purples.

With the men's line, L-R-G is raving about its new denim, with styles and textures they developed after a trip to Japan.

Beyond that, L-R-G is launching its own shoe line, details are under tight wraps right now, but having seen a few on the feet of the L-R-G elite, they definitely have a Bathing Ape / Nike Air Force 1 style to them.

L-R-G can be purchased in Fresno at Mainland, FTK and Skully Bros.

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