Lululemon Athletica, the yoga-inspired athletic clothing company, is opening a store in Old Town Clovis. If you’re one of the retailer’s loyal followers, this is a very big deal. The store doesn’t have any locations in the San Joaquin Valley, but some locals are still in love with its $98 yoga pants.
In a few weeks you’ll be able to buy them in a little spot in the DeWitt Building at 453 Pollasky Ave., in the breezeway between California Hot Dogs and Robin’s Nest Antiques. Opening day is scheduled for 10 a.m. April 12. The Vancouver-based store and its local workers aren’t talking to the media just yet, but the Clovis location is on the website and the sign is above the door. You can keep tabs on the store at its Facebook page.
To give you an idea of just how excited some people are about this store, I’ll defer to the previous occupant of the space, 3 Oaks Studio owner Vicki Shoemaker, who said: “All I know is everybody is really excited. I hear screams — screams of joy — coming out of there and women are going ‘Oh my God, I can’t believe they’re going to open.’” (Shoemaker’s business has moved to a bigger location at 481 Pollasky, by the way.)
Or as one blogger put it: “Lululemon: crack cocaine for the middle aged woman?”
For the uninitiated, this much excitement over running pants and sports bras might seem a little puzzling. When I called two city/retail professionals about Lululemon they both said something along the lines of “I don’t know what that is, but it sounds delicious.” Um, no. (Well, actually those pants might look yummy on your wife. And there was that whole see-through pants issue recently.) Lululemon lovers, perhaps you could explain your infatuation with the company in the comments section.
This store is technically called a showroom, a smaller version of the traditional store that may be open fewer hours and with a limited selection. The flier is below. As I get more details I’ll be sure to share them.