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Fresno is a test market for Modelo Light

UntitledFresno doesn’t have an IKEA or a Dave & Buster’s, but guess what we do have that you won’t find pretty much anywhere else in the U.S.? Beer! Specifically, Modelo Light.

Fresno is a test market for Modelo Light. The Mexican beer Modelo has been around for a while, but Fresno is the first place to get the 90-calorie light version. It’s available in Mexico for years. The company that imports Modelo Light is pretty sure it’s going to do well here (the test is mostly of its marketing) and already plans to roll it out to the rest of the country. And yes, I realize this is the perfect opportunity for a Fresno joke. I’ll leave that up to you guys, but I personally think it’s kinda cool we’re getting the beer first.

The guy from the importing company described it with words like “bold flavor” and “refreshing attributes.” I bought a six pack last weekend to test it out and the word “yummy” is how my amateur beer-drinking self would describe it. For a bold beer, it wasn’t overpowering.

You can get the beer at several local Hispanic supermarkets that I’ll list at the end of the blog. Tower Sports Club also serves Modelo Light.

And you can eat it too. Casa de Tamales is selling a “drunken chicken” tamale that uses the beer in the recipe. It’s not on the menu all the time, but it is a frequent weekend special at the restaurant and at Casa de Tamale’s booth at the Vineyard Farmers Market on Wednesdays and Saturdays.

Some markets selling the beer in 6-packs:
El Super, 3190 E. Tulare St., Fresno
El Provinciano, 1808 W. Clinton Ave., Fresno
Vallarta Supermarket, 3850 N. Cedar Ave. Fresno
Vallarta Supermarket, 4831 E. Butler Ave., Fresno
Fresno Community Market, 4825 E. Olive Ave., Fresno
Walmart Supercenter, 2761 Jensen Ave., Sanger
U Save Market, 8646 S. Mendocino Ave., Parlier
Valley Food Super Center, 15057 W. Whitesbridge Ave., Kerman
La Esperanza Market, 937 W. Pacheco Blvd., Los Banos
La Esparanza Market, 823 E. Cleveland Ave., Madera

Responses to "Fresno is a test market for Modelo Light"

real estate says:

Actually a Dave and Busters will be debuting in River Park this fall.

pk says:

‘Those peanuts are making me thirsty!’

JJJJ says:

The can looks like a Coors lawsuit waiting to happen

Neal Lehman says:

Hey, us white guys would like to try it. How about a retail outlet North of Shields Ave????

George B. Feist (DUKE) says:

NEGRO MODELO is the only beer I enjoy….I may try the light…but dark beer has more taste…but this is probably less filling.

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