Fresno is a test market for Modelo Light. The Mexican beer Modelo has been around for a while, but Fresno is the first place to get the 90-calorie light version. It’s available in Mexico for years. The company that imports Modelo Light is pretty sure it’s going to do well here (the test is mostly of its marketing) and already plans to roll it out to the rest of the country. And yes, I realize this is the perfect opportunity for a Fresno joke. I’ll leave that up to you guys, but I personally think it’s kinda cool we’re getting the beer first.
The guy from the importing company described it with words like “bold flavor” and “refreshing attributes.” I bought a six pack last weekend to test it out and the word “yummy” is how my amateur beer-drinking self would describe it. For a bold beer, it wasn’t overpowering.
You can get the beer at several local Hispanic supermarkets that I’ll list at the end of the blog. Tower Sports Club also serves Modelo Light.
And you can eat it too. Casa de Tamales is selling a “drunken chicken” tamale that uses the beer in the recipe. It’s not on the menu all the time, but it is a frequent weekend special at the restaurant and at Casa de Tamale’s booth at the Vineyard Farmers Market on Wednesdays and Saturdays.
Some markets selling the beer in 6-packs:
El Super, 3190 E. Tulare St., Fresno
El Provinciano, 1808 W. Clinton Ave., Fresno
Vallarta Supermarket, 3850 N. Cedar Ave. Fresno
Vallarta Supermarket, 4831 E. Butler Ave., Fresno
Fresno Community Market, 4825 E. Olive Ave., Fresno
Walmart Supercenter, 2761 Jensen Ave., Sanger
U Save Market, 8646 S. Mendocino Ave., Parlier
Valley Food Super Center, 15057 W. Whitesbridge Ave., Kerman
La Esperanza Market, 937 W. Pacheco Blvd., Los Banos
La Esparanza Market, 823 E. Cleveland Ave., Madera