OK, those of you already up to your ears in coverage of Kai might want to skip over this post.
(If you’ve been in a coma the past week, you probably don’t know about this hero homeless hitchhiker — he prefers the term “homefree,” thank you very much, which makes me suspect an agent has already latched onto him — who is singlehandedly responsible for a huge spike this past week in KMPH’s online clicks. Heck, Kai’s probably already gotten KMPH reporter Jessob Reisbeck a job in a Top 10 market, or maybe even a guest-hosting gig on “Fox and Friends.”)
But for Kai fans, here’s some big-deal news, indeed. None other than the venerable Gregory Brothers have turned Kai’s memorable “Smash, smash, smash” moment on KMPH into one of those perky auto-tuned creations that can go viral.( Warning: NSFW.) As the Brothers write on their website:
Kai the Hitchhiker sings an uplifting anthem about the human soul, while warning he also might smash you.
Couldn’t have said it better myself. In other news, KMPH is milking this story for all it’s worth. Check out this banner on the station’s home page:
Reisbeck — “the only person to speak with Kai on camera about his newfound fame,” the site breathlessly announces — caught up with the new Internet celebrity for a follow-up report last night.
And in other pop-culture sightings, the original “Smash” video made the Clip of the Week on Joel McHale’s “The Soup.” Which means Kai beat out the inevitable clip from one of the “Real Housewives” franchises. Could a Kai reality show be far behind? For more media mentions, KMPH has a roundup.