Fresno State and Reedley High School graduate Gabriel Trevino is in the running to have a commercial he made be part of this year’s Super Bowl broadcast. His work is one of the five finalist in the “Dorito’s 2013 Crash the Super Bowl Contest.” Voting ends today to see which commercial will be shown during the telecast Sunday.
The commercial he wrote, directed by Mark Freiburger, features a father heading out to play football with his buddies. He’s stopped by his young daughter who wants him to play princess with her. His objections are countered when the little girl offers him some Doritos. Soon all the football buddies are involved in the playtime.
“The idea came to me because I just became a new dad. It’s about the crazy and kooky things a father will do for their children — and Doritos,” Trevino says.
This isn’t the first Doritos commercial for Trevino, a communications major at Fresno State, as he was one of the writers behind the “Swing Baby” Doritos commercial that aired during last year’s big game.
Not only did he write this year’s entry, Trevino produced the commercial that cost $300 to shoot, far below the $5,000 spent by some on other contest entries. Trevino could keep the price low because all of the actors and crew were friends. The biggest expense was the cost of renting the largest wedding dress they could find.
Trevino doesn’t make commercials for a living. Along with working for a company that places promotional advertisements for Disney products in major outlets, he’s done some improv work.
The director was informed their commercial was a finalist in a phone call from director Michael Bay. The man behind the ‘Transformer” movies was involved in narrowing down the more than 6,000 entries into the finalists.
Voting ends http://apps.facebook.com/crashthesuperbowl/. The winner will get the chance to work with Bay on the next installment of the “Transformers” movie franchise along with a shot at a $1 million bonus. Trevino stresses that it’s very important to go to the USA Today web site in case his commercial airs. How his work does compared on the USA Today ad meter to other commercials shown during the Super Bowl determines the big winner.
Doritos has held this contest since 2007. In 2010, two Fresno natives were finalists in the contest. Joelle De Jesus has created the video “House Rules” and Stephen Yao edited “Casket.”