Trader Joe’s is upping the price of its famous “Two-Buck Chuck.” After 11 years of selling the Charles Shaw shiraz or cabernet sauvignon for $1.99, the retailer has upped the price to $2.49 in California as of Jan. 16.
It needs a new nickname.
Some suggestions I’ve heard: Inflation Chuck and Upchuck (though I can’t be the only one who is grossed out by the thought of vomit anywhere near my wine).
Some suggestions from the Twitterverse:
SoapinTrucker: Last Straw Shaw, Save a buck Chuck, Lucky Chuck(y).
jboren4507: Cheap wine for $2.49.
HarmsWayChad: The wine formerly known as 2 buck chuck.
Any more ideas?