NBC kicked off the network portion of the TCAs and actually had a few things to brag about, something that’s not been the case in recent years. The success of new shows such as “Revolution” and “Go On” combined with winning ratings performances by “The Voice” have the networks talking in positive terms.
Here are a few highlights of the NBC executive session.
Fountain of ratings youth: NBC is the only broadcast network that’s getting younger. The average age of NBC viewers is now at 48.4 years old, down from 49. CBS is at 56.4, which is up from 54.9. ABC is at 53.2, and Fox is at 45.7, which is up from 45.6. Even The CW is up to 41.2, which is almost four years higher than last season.
On Jimmy Kimmel’s move at 11:30 p.m. on ABC: The network execs wouldn’t predict how the ratings wars would go but admitted it will be a very competitive late night not just because of all the late-night network talkers but also because of the cable talk shows. As expected, the NBC brass expect Jay Leno to remain strong.
If you make it, they will come: No one at NBC is worried about the huge gap between the end of the first group of episodes for “Revolution” and the return in the spring. There should be some concern as there have been of shows that lost audiences – remember “Alcatraz”? – because of huge breaks.
Silence of the critics: The NBC executives went on the defensive about how the networks seem to be in love with stories about vicious killers. The topic came up because NBC will add “Hannibal,” this year, a TV telling of the Hannibal Lecter story. This goes along with FOX launching “The Following” and all the creepiness of “Criminal Minds” on CBS. Chairman of NBC Entertainment, Robert Greenblatt, said, “Look, I’m not a psychologist, so I’m not sure you can make the leap from a show about serial killers has caused the sort of problem with violence in our country and there’s many, many other factors, from mental illness to guns.”
On life support: NBC’s “Up All Night” has never garnered great ratings. But, instead of just killing the Will Arnett-Christina Applegate show, the series keeps getting tweaked. More changes are coming.