I never thought I’d say this sentence, but I have more tofu news! In addition to the tofu vs. bacon throwdown Josh wrote about, Fresno is a test market for Chipotle’s new “Sofritas” tofu. All the Chipotle restaurants in the Fresno area are now carrying Sofritas, which can be used in place of meat in a taco, burrito or bowl. The test started in the Bay Area and will soon be expanded to the rest of California.
What is Sofritas? It’s “artisan tofu” made in Oakland that is seared and ground like sausage, and roasted with chipotle chiles, poblanos and spices. I’ve tried it and liked it (No, they didn’t pay me to say that. I bought my burrito). It’s got a definite kick. They’ll give you a little spoonful sample at the restaurant if you ask. Anyone tried it? I’m curious to know what you think of it. Feel free to share in the comments.
Chipotle spokesman Chris Arnold says the test is going pretty well so far and the company might be expanding it. Chipotle wanted to create something that is vegetarian and vegan friendly, but something that has crossover appeal for meat eaters as well, he says.
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