I’m torn. The first time I heard Fresno Yosemite International airport’s latest radio commercial, with a jingle that rips off Michael Jackson’s “Don’t Stop ‘Til You Get Enough,” I shook my head in disgust. As you can hear below, the jingle changed the Jackson classic — one of my favorite of his, btw — to “Come on, Fly Fresno, won’t stop ’til we get you there” and other airplane talk.

I heard the commercial over and over, sometimes more than once a day. I told people about it. Even sang it to them. Then something happened. I started tapping my foot and singing it to myself. Out of nowhere. Without thinking about it. And not the original lyrics. The “Fly Fresno” lyrics. In the interest of fairness, I’ve also been known to randomly blurt out Fresh Beat Band songs, so this could very well be a me-problem.

Or it could mean the jingle is doing its job. It’s getting stuck in my head.

So now, Beehive readers of sound mind and taste, I turn this over to you. Is the “Fly Fresno” jingle a big ol’ bag of WTF or does it FTW so much it deserves a trophy?

Voting Key:
WTF = What. The. Fudgesicle. Who thought THAT was a good idea?!?
FTW = For the win. That is a victory for all mankind.

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5 thoughts on “WTF or FTW? The new ‘Fly Fresno’ jingle

  • November 15, 2012 at 11:13 am

    I’d like to hear the whole commercial. Depends on how serious they take it. If the commercial pokes fun at itself and knows its silly, then its a FTW all day. Right now I’m thinking its a ballsy attempt, and actually kinda funny.

  • November 15, 2012 at 11:14 am

    MAJOR WTF. Doing its job, getting stuck in my head? Yes. But a huge FAIL. NO ME GUSTA! Lol

  • November 15, 2012 at 2:13 pm

    I think it’s totally Awesome! I would say it’s both though… you can’t have a great jingle without wondering why you like it so much.

  • November 15, 2012 at 7:36 pm

    I think it’s cool that Michael Jackson’s estate would give permiss–

    Oh. No permission?

    In that case, FTW.


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